Media

We’ve allowed ourselves a little trumpet-blowing…

The 21 Day Blast Plan book cover

The Book

On 27 December 2018, the book of the 21 Day Blast plan will be published by Harper Collins, just in time to relieve everyone of their Christmas overload.

I was chuffed to bits to be given the opportunity to secure the wonderful Blast plan down in print. The workouts are new, the recipes are also all new (bar five!) and have been devised with the help of an accomplished home economist and nutritionist who has masses of books to her own name.

The rest of the book is what you would expect – captivating, informative and riveting with a sprinkling of hilarious.

Amazon will not despatch the book to arrive any earlier than the publication date which is 27 December 2018.

Daily Mail logo

In January 2016 the journalist Kathryn Flett was commissioned by the Daily Mail to do a 7 day taster of The 21 Day Blast plan. She came, she loved and she lost.

“What is refreshingly new is Annie’s attitude. When I read on her website that she likes cycling, running and lifting horribly heavy weights… and cake, I warm to her at once.”

Read the full article on the Daily Mail website.

Daily Mail article photo
Style Magazine article photo

The Sunday Times Style Magazine

Viv Groskop, comedian and author, wrote in the Style magazine in August 2016 of her three stone loss. And of her unswerving hatred of exercise!

“I decided that the whole bootcamp/eating thing was no longer my problem. I was outsourcing it to the woman who runs my bootcamps, Annie Deadman. All I have to do is turn up and she will do the rest. In the first 9 months I lost 9lbs. Proper sustained weight loss does not happen overnight, I’m sorry to report. It takes repeated tiny efforts. I just have to do what Annie Deadman says, it’s her problem not mine. Hello reduced likelihood of death. Goodbye humungous.”

And on Instagram… we post workouts and stuff and nonsense there too.

“I have not got home from a class (6am!) and not felt fabulous.”

SD, Richmond

“Day 10 of Blast: Being over 50, I’ve seen improvements in the last 10 days that no expensive creams or even botox could achieve. Thank you!!”

CF, Surrey

[Of The Blast Plan] “Just one question: Is it right that I shouldn’t be feeling hungry?” 👍🏼👍🏼👍🏼

SC, Fulham, West London

“I can feel my hip bones!! Last seen 2010.”

JH, Oxford

“Blast is a fantastic programme which gives you the resolve and advice you need to get the results you want.”

JT, London

“I haven’t got a nice word to say about burpees… but, yep, love those classes. 6am is a mental time to be training, but it works for lots of us.”

FP, Hampton

“Annie and her team have made exercise addictive for me. How did that happen?”

SB

“I lack self motivation to work out on my own or at a faceless gym and I feel extremely fortunate to have found Annie and her team who really care about your personal well-being and who are wonderfully supportive and motivating. Their vast knowledge of health and nutrition is coupled with hard exercise (so bloody hard) and I feel fit and fab.”

BB, Thames Ditton

“Those instructors are maddening, they never tire of trying to improve your technique. Ever.”

EB, Sunbury

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